Behold Juice
Role
Brand Designer
Client
Foundry Libations Inc.
Project type
Juice brand & booth design
Project overview
Behold Juice is a patent-pending, all-natural citrus replacement for bars and restaurants—delivering fresh-juice quality at 30% lower cost, with a 30-day shelf life and zero prep labor. Foundry Libations needed a cohesive brand identity and a full marketing system to launch at a trade show targeting professional hospitality buyers.
I developed a visual language built on deep navy and acid yellow, premium enough for craft spirits buyers, bold enough to read across a crowded trade show floor. The same typographic hierarchy and color logic carry from the digital website to printed postcards to a 10-foot booth backdrop.
Campaign Assets
Cocktail menu cards used a hand-annotated illustration style with arrows calling out ingredients mid-pour—to make technical product information feel approachable and tactile.
Launch & Results
Designing a trade show booth involves dozens of decisions before a single dollar is spent on production. I used Claude to develop and compare booth concepts, evaluate style directions, and pressure-test messaging strategy. Once a concept was chosen, I used AI rendering to produce a photorealistic visualization of the booth, allowing the client to see the full spatial experience before committing to fabrication costs.
